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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Business Analytics and Market Context | 9% | - Business intelligence market trends - Customer business challenges and needs |
| Topic 2: Sales and Prospecting Strategies | 33% | - Identifying sales opportunities - Sales process and support resources - Licensing and pricing overview - Presenting solutions to stakeholders |
| Topic 3: IBM Cognos BI Offering and Value Proposition | 58% | - Architecture and deployment models - Competitive positioning and differentiation - Benefits and use cases for different user roles - Core product features and capabilities |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. Which type of user benefits most from the unified workspace of IBM Cognos BI?
A) Statistician
B) Line of business user
C) Data modeler
D) System administrator
2. Which part of driving performance is NOT handled by IBM Cognos BI?
A) Planning
B) Analysis
C) Scorecarding
D) Reporting
3. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM Connections included
B) IBM OpenPages integration
C) IBM SPSS integration
D) Active Report authoring
4. What is NOT a major advantage that IBM Cognos BI products have over the competition?
A) Promotion of self-service.
B) Ability to consume information in a variety of formats, languages, and devices.
C) Consistency and accessibility from a wide range of data sources across the entire organization.
D) Ability to build and automate business processes.
5. Which statement is NOT true about enterprise organizations and business intelligence (BI)?
A) Every enterprise organization has budget for a more effective BI solution.
B) BI is relevant to most users in an enterprise organization.
C) Every enterprise organization has a need for BI.
D) Most enterprise organizations have some form of BI or reporting already.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |
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