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IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096

P8010-096

Exam Code: P8010-096

Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1

Updated: Jul 24, 2026

Q & A: 91 Questions and Answers

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About IBM Unica Enterprise Campaign Technical Mastery Test V1 certification

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Integration & Administration15%- Logging, troubleshooting and maintenance
- Integration with Unica Marketing Operations
- Response tracking and reporting
Unica Campaign Architecture & Concepts25%- Audience levels and data structure
- System components and architecture
- Database schema and tables
Campaign Design & Flowchart Processes30%- Segment, Select, Merge, Sample, Extract processes
- Testing, scheduling and execution
- Target cell spreadsheet and offer management
- Flowchart creation and management
Installation & Configuration25%- Environment setup and deployment
- Server configuration (WebSphere / WebLogic)
- Partitioning and user management
- Security, roles and permissions
Advanced Features & Best Practices5%- Upgrade and migration considerations
- Performance optimization

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica Campaign Financial Management Module
B) Unica NetInsight
C) Unica Marketing Operations Financial Management Module
D) Unica Interact


2. During a Unica Campaign installation, where does a customer set the required Campaign properties?

A) Properties page
B) Administration menu
C) Configuration page
D) Options menu


3. In Unica Campaign, what option does a customer have if they want to run a flowchart but they do not want to output data or update any tables or files?

A) Scheduler Test Run
B) Test Run
C) Sample Run
D) Run


4. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

A) Merge
B) Mail List
C) Select
D) Sample by percentage


5. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?

A) Select "New Flowchart" from the Options menu.
B) Run the "Create Flowchart" script.
C) Create a new row in the target cell spreadsheet.
D) Copy an existing flowchart.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: C
Question # 3
Answer: B
Question # 4
Answer: C
Question # 5
Answer: D

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