Salesforce Certified Marketing Cloud Account Engagement Consultant : MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A) 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
B) 4 hours
C) 1 hour
D) 10 minutes

2. When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A) Campaign or Opportunity record added as a Related Object to the Salesforce custom object
B) Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C) Salesforce Connector User has 'Read' permission to the custom object
D) Customized 'Display in Table' values when configuring fields

3. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
C) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
D) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

4. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Send the prospects a monthly newsletter with product demos or free trial offers.
C) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D) Create an engagement program to send educational content and notify sales if they engage.

5. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) The date LenoxSoft last compared data between the email provider and Salesforce.
B) When was the last time a prospect was emailed in their current email provider.
C) Identify the currently mailable and unmailable prospects in their current email provider.
D) How many emails a month were sent from the current email provider

Solutions: