Salesforce Certified Marketing Cloud Account Engagement Consultant : Marketing-Cloud-Account-Engagement-Consultant

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the account owner.
B. Set the sender of the email as a custom CRM user.
C. Set the sender of the email as the assigned owner.
D. Set the sender of the email as a specific user.

Question #2
LenoxSoft has published a new white paper. When prospects submit a " Request a Download " form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action " Adjust score :: +10 " > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions " Send autoresponder email "
B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to " Redirect the prospect instead of showing the form ' s Thank You Content " and specify the white paper file link > Add Completion Actions " Send autoresponder email " AND
" Adjust score :: +10 " to the Form
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions " Send autoresponder email " AND " Adjust score :: +10 "
D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action " On click :: Adjust score :: +10 " that contains the Custom Redirect link > Create a new Form with the Completion Actions " Send autoresponder email "

Question #3
What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. External Lookup Relationship
B. Text Area (Rich)
C. Time
D. Geolocation
E. Date/Time
F. Formula
G. Date/Time
H. Lookup Relationship

Question #4
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were set to " true " for opted out and set to " false " for do not email.
B. The prospects are opted out of the list used on the operational list email send.
C. The prospects were on a suppression list used on the operational list email send.
D. The prospects were set to " false " for opted out and set to " true " for do not email.

Question #5
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
C. Place additional navigation on the LenoxSoft home page.
D. Create new content for the paid search ads that direct to the home page.

Solutions: