Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.
B) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
C) The higher the quality score, the higher the bid for the ad position.
D) The lower the quality score, the lower the Google AdWords costs.

2. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Keyword performance report
B) URL performance report
C) Ad performance report
D) Placement performance report

3. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) Leads
B) Other
C) Sign-ups
D) View of a key page

4. You are examining the Visitor information for your website. What is the purpose of visitor loyalty?

A) Visitor loyalty reveals statistics about visitors who have visited your site before.
B) Visitor loyalty reveals statistics about repeat visitors, recent visitors, length of visits, and depth of visits.
C) Visitor loyalty reveals statistics about visitors who have completed a conversion in the past and have returned to your site.
D) Visitor loyalty reveals statistics about visitors who have purchased from you in the past and have returned to the site to purchase again.

5. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Use English only, as it's the most common of the four languages she's targeting.
B) Create four campaigns - one for each language.
C) Create four ad groups - one for each language.
D) Create four ads - one for each language.

Solutions: