Google adwords-display : Google Display Exam Practice Test

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Google Display Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for the HKY Company. They are interested in hiring your firm to create a video ad about their company for YouTube. The HKY Company has asked for what they believe to be the most effective ad type of YouTube: an in-stream ad. What is the maximum duration of this ad type?

A) 10 seconds
B) 30 seconds
C) 60 seconds
D) 10 minutes

2. Juan is creating a Google AdWords campaign and he's hired you to help with the Google Content Network settings. You've reviewed Juan's goals and you recommend to him that he create a campaign just for the content network and a campaign just for Google search. Why would you recommend this to Juan?

A) Advertisers are required to separate their campaigns for Google search and for the Google Content Network.
B) It's easier to manage invoices for each Google search and the Google Content Network with this approach.
C) Juan can have more control over keywords and bids by separating campaigns for Google search and the Google Content Network.
D) It's easier to stop and restart ads independently with two separate campaigns.

3. According to Google, there are three primary benefits of YouTube for users and marketers. Which one of the following is NOT one the primary benefits for users of YouTube as stated by Google?

A) Opportunity to participate on multiple platforms, allowing portability of content
B) Ability to engage with a massive community that is already interacting with the content
C) Access to the largest inventory of professional and user-generated videos in the world
D) Online presence to sell items in an auction-style format using Google Checkout

4. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-click bidding
B) Cost-per-acquisition bidding
C) Cost-per-thousand bidding
D) Cost-per-month bidding

5. You are a consultant to Mary's company for her Google AdWords account. Mary would like to
target ads for YouTube, but she does not want to create a new YouTube account for advertising. Since you are the Google AdWords and YouTube advertising consultant, what advice would you offer to Mary in this scenario?

A) Mary will need to create a YouTube account for her company in order to purchase ads on Y ouTube.
B) Mary does not need to open a YouTube account; she can use her Google AdWords account to place certain ad types directly on YouTube.
C) Mary does not need to open a YouTube account as Google AdWords already appear on YouT ube.
D) Mary can use your YouTube account for her company in order to get her ads on YouTube.

Solutions: