Salesforce Arch-302 : Salesforce Certified B2C Solution Architect

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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.
What are two reasons a connected B2C Solution can add value to the company?
Choose 2 answers

A) Allows agents to more easily access customer data to better support customers when they call in
B) Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents
C) Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
D) Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

2. A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution.
Which two considerations are relevant for the merchant when determining an appropriate solution?
Choose 2 answers

A) With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder.
B) Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields.
C) Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud.
D) With Shield, encrypted fields are not visible to the user, but there are no other feature impacts.

3. Northern Trail Outfitters (NTO) wants to integrate its product information management (PIM) system with B2C Commerce so shopping experiences can be relevant, personalized, and seamless across channels. They need the ability to search for product deltas in the PIM system and reflect those changes in B2C Commerce on a scheduled basis. The Solution Architect recommends using MuleSoft Accelerator for B2C Commerce for this integration.
Which two benefits should the Solution Architect highlight about API-led connectivity while implementing the MuleSoft accelerator for B2C Commerce?
Choose 2 answers

A) It offers a template-driven approach for development.
B) It enforces a distributed approach and allows for the creation of Experience APIs, Data APIs, and System APIs.
C) It enables self-service and an increase in productivity through reusable microservices and APIs.
D) It lets the business quickly integrate different systems without involving IT.

4. An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront.
Which integration and data storage architecture should a Solution Architect recommend to support this goal?

A) Leverage collect.js on the B2C Commerce storefront to track product page views which can be segmented in journeys using decision splits.
B) Store as records in Salesforce Platform custom objects, and use the Salesforce APIs to update from B2C Commerce and Marketing Cloud when a product is viewed on the storefront.
C) Store in a Marketing Cloud Data Extension, and use the Marketing Cloud APIs to update from B2C Commerce when a product is viewed on the storefront.
D) Store as B2C Commerce custom objects and, using jobs, transfer the data to Marketing Cloud on an hourly basis.

5. A luxury retailer Is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for their privacy when it comes to their customers' purchases within their stores and would like that to reflect in their online presence as well.
Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to their customers' privacy?
Choose 2 answers

A) Create cookies initially, then delete once the customer asks to deny.
B) Use profile and preference center functionality for Marketing Cloud Email Studio to capture consent and opt-in confirmation.
C) Enable terms and conditions functionality within Marketing Cloud to have customers opt-In.
D) Determine the stopper's tracking preference using the B2C Commerce Shop API.

Solutions: