Salesforce Email Essentials (EEB101) : EEB101

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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?

A) Contact Builder
B) Automation Studio
C) Send Flow
D) Content Builder

2. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A) Create a template and lock content In the template.
B) Create dynamic content with a SQL Query activity.
C) Create a template-based email using dynamic content.
D) Create multiple versions of the email for loyalty and non-loyalty members.

3. When sending to data extensions what is the default publication list?

A) Publication List
B) Group List
C) All of the above
D) All Subscriber List

4. An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week." Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A) Keep the subject text between 50 and 100 characters long.
B) Include "RE:", "FWD:", "etc." to get the reader's attention.
C) A/B test the effectiveness of different subjects.
D) Include information relevant to the message in the subject line.

5. A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?

A) A Simple Send Email
B) A User initiated Email
C) A Transactional Send Classification
D) A recurring Send Schedule via Guided Send

Solutions: