Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What type of Information do rule step types look for in engagement studio programs?

A) Prospect criteria
B) Prospect behavior
C) Prospect activity
D) Prospect Interest

2. What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

A) Marketing
B) Sales manager
C) Sales
D) Administrator

3. What does Marketing Cloud Account Engagement set on visitors' browsers to track their activities?

A) UTM Parameters
B) Google Analytics Tracking Code
C) Cookies
D) Tracking Pixels

4. What information can you access on the Prospect List?

A) Prospect's Grade
B) Prospect's Company
C) Prospect's Email Address
D) Prospect's Title
E) Prospect's Score
F) Date of prospect's last activity
G) Date of when prospect converted from a visitor
H) Prospect's Name

5. Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

A) Custom redirect
B) Page action
C) Landing page
D) Campaign tracking code

Solutions: