Scrum Professional Agile Leadership - Evidence Based Management (PAL-EBM) : PAL-EBM

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Scrum Professional Agile Leadership - Evidence Based Management (PAL-EBM) Sample Questions:

1. A company wants your advice on how to find new business opportunities. Which of the following is the best approach?
Response:

A) Sponsor an event where employees can present new ideas.
B) Work with a specialist to find opportune growth markets.
C) Create experiments to discover customer satisfaction gaps in various markets.
D) Have the teams spend 20% of their time working on new ideas.

2. Many publications have written about the success of your product. Your customers are very happy (very low satisfaction gaps) and that has lead to a commanding lead over your competitors in its market.
Which of the following would be the best way of protecting and increasing the success of your organization?
(choose the best answer)
Response:

A) Keep your customers happy by continuously enhancing the product through new features.
B) Use profits from the product to search for new opportunities with larger satisfaction gaps.
C) Protect your market share by implementing new features to decrease the likelihood of your customers leaving for a competitor.
D) Acquire your competitors to increase your market share.

3. You want to know the potential value that your product could, but does not yet, deliver. Which of the following is the most helpful?
(choose the best answer)
Response:

A) Interviewing users who tried your product but did not buy.
B) Asking your customers what they like about the product.
C) None of the above.
D) Competitor research and their market shares.
E) All of the above.
F) Testimonials about why your customers choose your product.

4. Over a million customers use BLOOM company's product. BLOOM recently implemented and released a particular feature that they believed would be widely adopted by the users.
After gathering enough data from the test, it is concluded that the feature functions as intended however the usage rate was surprisingly low.
What should BLOOM do?
Response:

A) Devise a new experiment to learn whether usability issues are causing the problem.
B) Deem the new feature unsuccessful and proceed to implement the next feature.
C) Enlarge the sample size by extending the length of the original experiment.

5. Which measure best reflects an organisation's ability to be responsive?
Response:

A) Unrealized Value
B) Time to Pivot
C) Customer Cycle Time
D) Ability to Innovate

Solutions: