CIMA Managing Finance in a Digital World : E1

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CIMA Managing Finance in a Digital World Sample Questions:

1. Information systems outsourcing involves purchasing the services required to perform business functions from outside the organisation.
Which of the following is an advantage to the organisation of outsourcing activities?

A) Dependancy on supplier
B) Long-term contracts
C) Internal IT experts
D) Cost control

2. A company is expanding its baby clothing product range to include all items for infants, for example feeding and bathing equipment. As this is a new venture for the company, the Board of Directors has agreed that market research is a necessary exercise, but it is undecided as to which is the most efficient and effective method. Which of the following methods of research would be most appropriate?

A) Experimentation
B) Focus groups
C) Questionnaires
D) Interviews

3. There are several inter-related activities thought critical in implementing internal marketing. Which THREE are valid?

A) Regular customer surveys
B) Internal communications
C) Competitor analysis
D) Internal customer segmentation
E) Advertising
F) Social media

4. Which of the following would be a useful KPI to highlight increasing recruitment costs?

A) Employee retention rate.
B) Reportable health and safety incidents.
C) Training spend per employee.
D) Ratio of employee costs to turnover

5. Continued improvements in Information Technology have encouraged organisations to use IT increasingly to assist in their development. Which of the following is such an improvement in IT?

A) Improved operations and manufacturing processes
B) Improved decision making processes
C) Increased data storage capacity
D) Improved communications systems

Solutions: