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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Explain the different channel capabilities and requirements - Given a scenario, describe the execution of different channel campaigns |
| Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing - Describe marketing best practices |
| Maintenance | 15% | - Describe solutions for system limitations - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe monitoring and troubleshooting techniques |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques |
| Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations - Given a scenario, configure business units, users/permissions, and security/security policies |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question #1
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A. Create child business units for each brand and nest another level of child business units for GEOs.
B. Create one child business unit for the other brands to share but apply folders and naming conventions.
C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
D. Create and apply folders with naming conventions in the current account to keep track of brand assets.
Question #2
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
A. Configuring Journey Builder
B. Managing the Enhanced SFTP
C. Setting up the Data Structure
D. Enabling Mobile Connect
Question #3
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
A. File Transfer Activity
B. Decryption Activity
C. Data Extract Activity
D. Import Activity
Question #4
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
A. Disable the permissions directly within the business unit
B. A Assign a role to the business unit
C. Set default permissions with the restrictions on the business unit
D. Apply a permission set to the business unit
Question #5
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a Boolean field
B. Filter records created after a specified date
C. Filter records on a formula field
D. Filter existing records in All Subscribers
Solutions:
| Question #1 Correct Answer: A | Question #2 Correct Answer: A,D | Question #3 Correct Answer: A | Question #4 Correct Answer: B | Question #5 Correct Answer: A |
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