Facebook 600-101 : Facebook Certified Community Manager

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

Question #1
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)

A. Tag members in every topic discussion to encourage them to comment.
B. Mute members who repeatedly violate group rules.
C. Post applicable community guidelines and pin that post as an announcement.
D. Use an analytics tool to determine which content is best to provide.

Question #2
A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A. Increase video content across all platforms
B. Increase community moderation on all platforms
C. Increase influencer content across all platforms
D. Increase paid spend targeting young audiences on all platforms

Question #3
A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?

A. Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
B. Create a team page for official communications and encourage the admin team to use their personal profiles.
C. Create an admin team profile for all team members to use when they make an official team action.
D. Highlight the leadership team with photos, announcements and by tagging them regularly.

Question #4
A community manager runs a group for a local rugby team. The group only allows current and former team members to join. A request from an 11-year-old player is declined. The player complains and claims that the community manager is discriminating against them.
What should the community manager do?

A. Respond to the complaint with a link to Facebook Community Standards
B. Allow the 11-year-old as a member of the group so that they do not report the group
C. Ask the community to vote on allowing others in the group
D. Ignore the request on the basis that the membership criteria are well displayed

Question #5
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A. Review existing channel performance and replicate strategy
B. Determine launch goals and milestones to achieve
C. Define partnership criteria with key food and beverage influencers
D. Decide on the target audience and which platforms to use to reach them

Solutions: