Oracle 1Z0-1032-26 : Oracle Responsys Marketing Platform 2026 Implementation Professional

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You want to access cart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
B) Pass the event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
C) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
D) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.

2. You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You must select a Responsys link table with the link names and URLs to be used in the SMS message.
B) In the SMS campaign message designer, you must enable link tracking for the campaign.
C) In the SMS campaign message designer, enable conversion tracking.
D) You must purchase Premium tracking in order to support link tracking in Responsys.
E) You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

3. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A) Interval Date = August 1, 2016 plus one day
B) Sent Date = August 1 to August 2, 2016
C) Sent Date = August 1, 2016
D) Event Date = August 1, 2016
E) Live Date - August 1, 2016

4. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Memo text - unlimited number of characters
B) Binary string
C) Time stamp
D) Currency
E) Number
F) Medium text - up to 100 characters

5. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
B) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
C) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
D) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
E) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

Solutions: