Facebook Certified media buying professional : 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A) You can't share campaigns in the Campaign Planner.
B) You can send a link directly from the Campaign Planner for them to see.
C) You can send them the CSV file of your campaigns through email.
D) Send an email that includes the details of the campaigns and links to it.

2. A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.

A) A lookalike audience + a website audience
B) A lookalike audience + an engagment audience
C) A core audience + a website audience
D) A core audience + an engagement audience
E) A core audience + a lookalike audience.

3. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.
B) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
C) You need to go to the Ad Account and assign the agency as partner.
D) The agency needs to create a new pixel and install it to the website.
E) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

4. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) Auction optimized for brand awareness
B) Auction optimized for reach
C) Reach and frequency
D) Auction optimized for video views
E) TRP buying

5. What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A) Capture attention quickly in the first 3 seconds of video
B) Be open to experiment, test and make changes to your videos
C) Make long videos
D) The video needs to have a lot of text to convey the right message
E) Make sure message is easy to understand with sound off
F) The product being featured should be featured for the majority of 30 seconds of ad

Solutions: