Salesforce MCE-Admn-201 : Salesforce Certified Marketing Cloud Engagement Administrator

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create child business units for each brand and nest another level of child business units for GEOs.
B) Create one child business unit for the other brands to share but apply folders and naming conventions.
C) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
D) Create and apply folders with naming conventions in the current account to keep track of brand assets.

2. Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A) Configuring Journey Builder
B) Managing the Enhanced SFTP
C) Setting up the Data Structure
D) Enabling Mobile Connect

3. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) File Transfer Activity
B) Decryption Activity
C) Data Extract Activity
D) Import Activity

4. Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?

A) Disable the permissions directly within the business unit
B) A Assign a role to the business unit
C) Set default permissions with the restrictions on the business unit
D) Apply a permission set to the business unit

5. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records on a Boolean field
B) Filter records created after a specified date
C) Filter records on a formula field
D) Filter existing records in All Subscribers

Solutions: