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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber and Data Management | 26% | - Manage subscriber and data processes
|
| Topic 2: Content Creation and Delivery | 24% | - Build and customize email content
|
| Topic 3: Insights and Analytics | 14% | - Analyze email metrics
|
| Topic 4: Email Marketing Best Practices | 10% | - Design effective email campaigns
|
| Topic 5: Marketing Automation | 26% | - Automate email campaigns
|
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?
A) In the Synchronized Data Extensions folder
B) In the Shared Data Extensions folder
C) In the Data Extensions folder with sharing enabled
2. A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?
A) Include Subscriber key and Email address field as primary key.
B) Select the Use for triggered send' checkbox.
C) Create from template and choose triggered Send Data Extension template.
3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
A) SQL Query, Filter Definition, Journey Builder Entry Source
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Decision Split, Data Designer
4. A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?
A) Send Performance Tab
B) Email Overlay View
C) Tracking Conversions Tab
5. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A) Configure the Send Activity to automate the refresh.
B) Activate Journey Builder to refresh the data extension.
C) Use a Filter Activity in Automation Studio.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: C |
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