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Adobe AD0-E212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Dashboarding for Projects | 38% | - Combine dimensions, metrics, date ranges and segments - Create and customize visualizations and reports - Choose appropriate visualizations for different scenarios - Schedule, share and manage projects for users/groups - Report on marketing campaign performance - Compare and use Fallout and Flow visualizations |
| Topic 2: General Tool Knowledge and Troubleshooting | 9% | - Basic troubleshooting and tool navigation - Export data from Adobe Analytics - Understand dimensions, props, evars and events |
| Topic 3: Business Analysis | 34% | - Interpret report data, draw conclusions, identify anomalies - Use Solution Design Reference to understand available data - Analyze data to answer business questions - Identify appropriate reporting strategy based on business needs - Understand conversion funnels and business analysis concepts |
| Topic 4: Segmentation and Calculated Metrics | 19% | - Create and configure basic segments following best practices - Apply segments to projects and components - Share segments across the organization - Build and use calculated and segmented metrics |
Adobe Analytics Business Practitioner Professional Sample Questions:
1. Which of the following methods are effective in analyzing report data to summarize and draw conclusions? (Choose Two)
A) Trend analysis
B) Random sampling
C) Cluster analysis
D) Benchmarking
2. When analyzing data to answer business questions, which of the following should be considered first?
A) The volume of data available
B) The source of the data
C) Potential biases in the data
D) The format of the data report
3. Given a business need to optimize operational efficiency, which reporting strategy should be prioritized?
A) Customer satisfaction analysis
B) Competitor analysis
C) Process analytics
D) Financial reporting
4. How does applying the process to create a visualization benefit the end-user in terms of data analysis?
A) Simplifies complex data sets into understandable formats
B) Reduces the amount of data storage required
C) Eliminates the need for data security
D) Allows for manual data entry
5. What should you do after applying a new segment to a component in a project?
A) Lock the component for editing
B) Remove other existing segments
C) Test the component's functionality
D) Reduce the component's data range
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: C |
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