Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials

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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the HTML text area in the Create New Tag prompt
C) In the Target Selection area of the Create New Schedule prompt
D) In the Pixel URL field of the Campaign configuration

2. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number range
B) Key-number (integer or float)
C) Key-value string pair with an is or contains operator
D) Key-date pair (exact or relative date)

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) Hybrid apps using a web view
C) OTT box without web view
D) Desktop and mobile web sites
E) Native apps using BlueKai SDKs without web view

4. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global template with local nuances
B) Full agency control
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Global DMP nerve center

5. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Ensure client is enabled on Match Multiplier.
C) Set up logic if user qualifies for multiple audience segments.
D) Place BlueKai JSON tag in header of page before page content loads.
E) Recommend leveraging Broad match where possible.

Solutions: