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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
| Topic 2: Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Topic 3: Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Topic 4: Analytics and Reporting | - Campaign performance reporting - Delivery and engagement metrics |
| Topic 5: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 6: Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
A) Create the two separate exports and ensure they both have the Sent value in them.
B) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
C) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
D) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
2. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Insight Link Report
B) Link Table
C) Insight Link Hashmap
D) Link Hashmap
E) Link List
3. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
B) <document="${//all content/. . /acme_marquee.htm}">
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
4. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
A) action=single
B) tracking-once
C) tracking=first
D) action=last
E) action=once
5. Which statement is true about how you must configure a Responsys Profile list so you can beginsending Mobile SMS campaigns?
A) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
B) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
C) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
D) You can only modify profile lists used for mobile campaigns through Connect uploads.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |


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